Privacy Policy

1. Introduction

Biolift (NOVELLON LTD, Company Registration #16848085) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. By using our website, you consent to the data practices described in this policy.

2. Information We Collect

Personal Information You Provide:

• • Contact Information: Name, email address, phone number, institution name
• • Account Information: Username, password (encrypted), preferences
• • Order Information: Billing address, shipping address, payment details
• • Research Information: Institutional affiliation, research credentials, intended use
• • Communication Data: Messages, inquiries, support requests

Information Collected Automatically:

• • Device Information: IP address, browser type, operating system
• • Usage Data: Pages visited, time spent, click patterns, search queries
• • Cookies: Session cookies, preference cookies, analytics cookies
• • Location Data: General geographic location based on IP address

3. How We Use Your Information

We use the collected information for:

• • Processing and fulfilling orders
• • Verifying institutional credentials and research qualifications
• • Communicating about orders, products, and services
• • Providing customer support and responding to inquiries
• • Improving our website, products, and services
• • Analyzing usage patterns and conducting research
• • Preventing fraud and ensuring security
• • Complying with legal obligations and regulations
• • Sending marketing communications (with your consent)

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• • Service Providers: Payment processors, shipping carriers, email services
• • Business Partners: Manufacturers, suppliers (only as necessary for order fulfillment)
• • Legal Authorities: When required by law or to protect our rights
• • Business Transfers: In case of merger, acquisition, or sale of assets

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• • SSL/TLS encryption for data transmission
• • Secure servers with firewall protection
• • Regular security audits and updates
• • Access controls and authentication
• • Employee training on data protection
• • Incident response procedures

6. Your Rights

Under GDPR and UK Data Protection Act, you have the right to:

• • Access: Request copies of your personal data
• • Rectification: Correct inaccurate or incomplete data
• • Erasure: Request deletion of your data ("right to be forgotten")
• • Restriction: Limit how we use your data
• • Portability: Receive your data in a structured format
• • Object: Object to processing of your data
• • Withdraw Consent: Withdraw consent at any time

7. Cookies and Tracking

We use cookies and similar technologies to enhance your experience. You can control cookies through your browser settings. Types of cookies we use:

• • Essential Cookies: Required for website functionality
• • Performance Cookies: Analytics and site improvement
• • Functional Cookies: Remember your preferences
• • Marketing Cookies: Personalized advertising (with consent)

8. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law. Order and transaction data is typically retained for 7 years for accounting and legal purposes. Account data is retained until you request deletion.

9. International Data Transfers

Your information may be transferred to and processed in countries outside the UK/EU. We ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last updated" date. Significant changes will be communicated via email or website notice.

12. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us: